The type of media that a business implements merely depends on what the business is trying to achieve in their marketing and advertising methods to promote their product, service or image to reach potential customers and leads. As marketing continues to evolve, new methods — typically referred to as “new media” — have emerged. These …
Author Archives: zenden13
The worst privacy scandals to date.
It’s concerning. Whenever we use our devices to go on online, whether if its: social media, researching information or watching videos. We can never really feel safe anymore knowing that apps like Facebook, Amazon and Instagram not only have access to our personal information but are able to use that information for their own purposes. …
The Power of IMC.
Before talking about why IMC is important for companies like Domino’s; first, let me explain what IMC is. Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional business function through which a targeted audience senses consistent, persuasive, and reinforcing brand messaging. It is vital for organizations to use an IMC approach focused on a …
How money is made through online advertising.
With a growing number of people using mobile phones and computers in this generation, there’s no surprise that we now see more people making money through online advertising. Either if its searching for a product, scrolling through the internet or on social media, many individuals and groups see online advertising as an opportunity; an opportunity …
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Big Data is useful but dangerous at the same time.
Have you ever realized that when you search or watch certain content on the internet, there tends to be ads and recommendations that display content on your screen that are very similar to what you searched or watched before. For example, I watch many sport videos on my YouTube account especially football videos. Now whenever …
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Samsung vs. Apple, Why do people prefer one over the other?
Throughout the past decade, there’s no argument that both Samsung and Apple have taken over the mobile industry. Whenever you ask someone what phone do they have, you would expect them to say either a Samsung phone or an Apple phone. Tell me that’s not true? I currently own a Samsung Galaxy S10 Plus because …
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Football rumors are just fake news.
I’m sick and tired of being manipulated into believing all these football journalists who say this player is going to that club or this club wants to buy this player. I have been tricked one to many times now from thinking a particular rumor about a player or a club is actually going to be …
Social Media, why do we do it?
As mentioned in my post last week, Social Media is used by almost every individual in the world but the question is why do we use it for. Whether if it’s a reasonable or a ridiculous reason, each person has their own purpose as to why they involve social media in their lives. There are …
Social Media Impact
“We don’t have a choice on whether we do social media, the question is how well we do it” — Erik Qualman. It is obvious that in today’s society technology has played a huge role in the daily lives of almost every individual in the world. A part of why people use technology nowadays is …
My name is Zen Den. Welcome to my world of blogging.
Hello all blog readers, my name is Zen Den. I am currently a full-time student studying Bachelor of Business (Marketing Applied) at RMIT University. This blog contains my perception and thoughts into the world of Digital Marketing (Semester 2), so please feel free to read and comment on posts that you find interesting as I’d …
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Zen's Blog 